Video Player Ad-Serving Interface Definition (VPAID) establishes a common interface between video players and ad units and enables a rich interactive in-stream ad experience.
VPAID Waterfall container is a solution that helps to install video ads into video players.
VPAID container gets links and generates VASTs (Video Ad Serving Template). VASTs include VAST Wrappers with videos or nothing.
To show several video ads the Waterfall player plays VASTs in specific order, and controls the presence of the video in them. If there is no video, the VAST is removed and the system takes next VAST.
In the configuration for resellers the system sorts VASTs and starts showing them in a waterfall manner beginning with the maximum bid value. And it will check all VASTs until ad will be shown.
The solution also provides statistics.
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