Why Do Ad Agencies Need a Private Data Management Platform

Seriously, why? What for, if there are so many data management services?

Every ad agency has to answer a number of puzzling questions:

  • who, beside me, can access my data?
  • how can I assure the client that his/her data is only used for his/her purposes?
  • how can I illustrate the way algorithms inside the DMP work and how data is processed
  • why are all integrations so slow, rigid or expensive and why don’t we manage to perform dynamic retargeting with the sweetheart’s name in time for St. Valentine’s Day?

Sounds familiar, right? Don’t ask how we know all that.
The most important thing is that we know that a private DMP is the solution to all those problems. Continue reading “Why Do Ad Agencies Need a Private Data Management Platform”